Experience

Marketing Manager│ Rowan Appliance, Inc., Torrance, CA                                                           Oct. 2024-Present

  • Redesigned and managed four websites—three Shopify e-commerce stores and one corporate site—focusing on user experience, SEO optimization, and digital content strategy to enhance brand visibility and customer engagement.

  • Increased organic website traffic by 20% through strategic SEO initiatives, content creation, and continuous optimization of product listings and landing pages.

  • Developed and executed Google Ads campaigns, targeting high-intent consumers to drive sales and improve ROI.

  • Led influencer marketing partnerships, leveraging social media collaborations to boost brand awareness and conversions.

  • Planned and executed email marketing campaigns, optimizing customer engagement and retention through personalized content and promotions.

  • Coordinated digital marketing strategies across multiple platforms, ensuring a cohesive brand message while analyzing performance metrics to refine future campaigns.

Editorial Coordinator  │ Beach Front Property Management, Long Beach                                                           Jan. 2023-Oct. 24

  • Increased social media presence by gaining 1,900+ followers in a year through data-driven, audience-focused content

  • Interview, lead and mentor 4-5 student interns each semester, imparting practical marketing and professional skills

  • Oversee content creator efforts using Upwork and Fiverr, managing freelance selection, content adjustment, and payments, while documenting processes in Monday.com

  • Coordinate content creation, scheduling, and posting across Instagram, Facebook, LinkedIn, YouTube, Threads, and TikTok

  • Utilize tools like CapCut, Canva, and Kapwing to create high-quality content

  • Oversee content development for a property management-focused newsletter, podcast, and blog

  • Assist in the development and optimization of LinkedIn advertising campaigns by experimenting with different strategies to identify the most effective approaches for audience engagement and conversion improvement

Social Media Manager  │ Long Beach (remote)                                                                                                 Dec. 2023-Present

  • Produce 5 unique pieces of content monthly for a personal brand (@thisisavocado_) enhancing audience engagement and brand visibility

  • Creatively caption 25 pieces of content monthly across social media platforms, while analyzing performance and making adjustments when needed

  • Assist with collaborative partnerships with high-profile companies, including Sur la Table, Daiya, and Philz Coffee

  • Schedule content effectively through a third-party website called Loomly, ensuring each piece of content is optimized with hashtags, songs, and time of posting

Server/Bartender  │ Beachwood BBQ, Long Beach                                                                                                  Dec. 2017-Jul. 2023

  • Balanced register drawers following each shift to ensure the cash entering and exiting the drawer was accurate

  • Constantly expanded my knowledge of products being offered to have the most current information for guests

  • Facilitated tip allocation using a point system based on the number of hours a server worked each shift

  • Enhanced the overall guest experience by showing exceptional customer service, employing professional and personable communication skills

Skills

Canva • Kapwing • HubSpot • SharePoint • Microsoft Suite • Google • Loomly • Monday.com • CapCut • Upwork • Fiverr • Instagram • TikTok • LinkedIn • Meta Business Suite • Pinterest • YouTube • Copywriting • Shopify • Squarespace • Google Ads • SEO • MailChimp